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In the past 5 days, I have spent no less than 20 hours answering emails, chatting on the phone with prospective clients and simply doing my best to provide a meager measure of motivation to lots of upstart enterpreneurs trying to bust a big buck move in the online marketing space. And beneath the bravado that most people wear like a cape of confidence ( an unfortunate byproduct of the "Get Rich by Tuesday" promise of the goofy guru set) is a persistent insecurity that keeps rearing it's ugly, insidious head in each conversation.
" But…I can't write"…..
" I'm not a copywriter".
" I LIKE TO USE BIG LETTERS WHEN I TYPE"
" I'm a good verbal communicator..But I just can't put the words down on paper ( or screen) well enough to sell my stuff"
The underlying uncomforatable reality is this: Most people simply can't write well enough to move, motivate and massage their target audience to take the intended action on their offer. [click to continue…]
How to Write an Absolutely Killer Press Release in No Time Flat: Che Feemster Spills the Beans!
I wrote this article earlier today for one of the online article directories…and while I dont usually do this ( post these sorts of articles on my blog) I re-read this a few times and decided I liked it enough and might be useful to enough of you that it was worth sharing here. I do get a lot of questions about copywriting courses, recommendations, etc - and I really recommend nothing other than striving for continous self improvement. While I've never been much of a joiner (probably to my own detriment) and am trying to play well with others these days - I will tell you this. Most of the copywriting courses, ebooks and other stuff that is being sold around the willowly web is absolute shit. There are a couple things that I have seen hyped in the last week or so as the next big "must have" course, or video, etc - and the truth is you will be FAR better off ignoring it all and simply staying focused on your own learning process then being distracted by the hype. If you really want to swim in the slimy sea of the VERY best direct response copywriters in the world - and want to save yourself $97 - $497 - $997 - or whatever the pompous price points many of these pointless putzes are charging for their stuff - go out and buy a NATIONAL ENQUIRER and read the whole thing top to bottom, cover to cover - week in and week out. The folks who write - and sponsors who shell out the big bucks for this copy is a much angrier animal than the relative ce la vie world of low cost internet marketing mania. For an 8 buck domain and a few days of time - I can fail plenty without too much worry online. But if you are shitting out 50 large for a full page ad - well, lets just say your margin of error just shrunk a wee bit in case you put up a major league whiff. 
