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Is Content Really King? (And the surprising SOURCE of the saying as well)

Mar 15, 2011 at 10:12 am in COPYWRITING by ian · Leave a Comment »

Is content really king?

And who really said that first, anyway? 

With so many people parroting the publishers homage to creating killer content…..and in light of all of the major search engines changes over the past few weeks related to QUALITY content, I was noodling around a bit this morning looking for some ideas for an article I was planning on writing……and came across the surprising essay below, by none other than Bill Gates, back in 1996……where he seemed to have  [read more →]

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My Favorite Bum Marketer

Nov 12, 2008 at 12:02 am in COPYWRITING by ian · 6 Comments »

I love Jennifer Jolan’s articles. I actually read like 142 of them over the last day and a half…and not only are they fun, instructive and completely full of shit, she’s very entertaining and a smart writer to boot.

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Pay Per Click Marketing Mistakes: Their Signs Are Good and Their Beds are Soft……..

Oct 15, 2008 at 3:45 pm in COPYWRITING by ian · Comments Off

But their pay per click strategy sucks.

Now, first of all, lest anyone think I’m searching for "signs she’s good in bed" because I can’t figure it out myself….shame on you. 

I was brought up to believe a woman who cooks well, and cheers for the Phillies is just about all any man can hope for in this life, and any acrobatic skills she may ( or may not) have in other areas are irrelevant.  

Plus I’m a heavy drinker, so I can  [read more →]

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How To Make More Money With Your Pay Per Click Ads (Without Your Wasting Time, Energy or Income)

Sep 6, 2008 at 12:39 pm in COPYWRITING by ian · 1 Comment »

I’m not a big PPC advertiser – ( I actually do very little anymore as I prefer FREE traffic whenever possible..:-) but have experimented over the years with a bunch of the keyword spying tools that are on the market, mostly without a ton of success. 

I started using Spyfu WAY back before it became popular – and when it was in it’s beta, sort of underground phase I thought it would turn out to be a revolutionary tool for stealing  [read more →]

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My Favorite Weight Loss Ad Ever (or said differently – Why God Hates Internet Marketers)

Sep 4, 2008 at 5:37 pm in COPYWRITING by ian · Comments Off

This has to be the greatest weight loss ad ever – I would definetly sign up for the affiliate program as I’m sure it’s easy money – but I decided on the off chance there is a god, I would like to go to heaven if at all possible – and I’m pretty sure that everyone promoting this program is eventually going to a very warm place.  ( where getting a pitchfork in the ass is a much bigger worry  [read more →]

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More Article Marketing Boo Boo’s

Sep 2, 2008 at 10:37 am in COPYWRITING by ian · 2 Comments »

I was working with a reader on the phone  this morning on otimizing some of his business’s article marketing campaigns in the fat loss/popular diets niche, and considering this is actually a topic that I’ve created many campaigns around, I have a pretty good grasp of the landscape – ie – both on the landing page, and resource box sides of the respective street.

As any copywriter will tell you – 45% of the battle is the headline – and  [read more →]

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