Passion Purpose PROFIT!

Empowering People Through Service, Information & Opportunity

12 Types of Content You Can INSTANTLY Use to Infuse Luscious LIFE Into Tired Topics

This list started at 9 in 2010 when when I first posted this on my blog……and I added 2 content types for the 10 Day Content Community Challenge back in September, and as I add these to the new Facebook page today in March of 2012, we’re going to retire them at 12…:-)

The good news?

You can literally take ANY topic, any niche, any market and any industry and apply interesting angles that WILL make your content unique, your community notice and more importantly……your extended niche notice as well.  Some of these are very effective for obvious reasons at attracting BIG names to pay attention to what you are saying…..and it could be complimentary OR confrontational, contrarian……or charitable, and still pack a powerful punch.

The secret?  Pick a few of these ideas and apply them to YOUR area of expertise, or a product you have PASSION for, and see what sort of ideas come up.  Some of my best and most imaginative content creation ideas come purely out of playing with some of these angles and approaches in my head for a few days, or even a few weeks on end….and eventually coming up with a new spin on an old idea, and saying something in a new way that I hadn’t thought of before.  So explore and experiment and do what’s most comfortable for you.  If controversial or confrontational content isn’t comfortable for you – go with complimentary or charitable instead…:-)

1. Confrontation
2. Compilation
3. Complimentary
4. Collaboration
5. Comedy
6. Contrarian
7. Charity
8. Controversial
9. Creative
10. Confession
11. Current Event
12. CHALLENGE

CONFRONTATION -  3 Online “Gurus’ Who Are ROBBING You Blind (And laughing all the way to the bank to boot!)

COMPILATION – 17 Health Blogs That You MUST Be Reading if Your Kids Have Food Allergies

(*you’d just make a list here and share with your readers…..this is very easy and often a GREAT viral content strategy as well*)

CONTRARIAN – Think Your Home Values Have Hit Rock Bottom?  4 Reasons Why I Believe The Market is Going to TANK in 2013

CONFESSION – “I was once broke, homeless and didn’t change my socks for a year.  And those were the good years.  Here is What I did To get it all back”

Complimentary – “The life coach who saved my life in 2009.  (and she has no idea who I am……until TODAY)

All of this make sense?

You can really experiment with EACH of the above 12 content types with every keyword group, niche or topic, and have a never ending stream of evergreen content to create until your brain literally insists on a Caribbean vacation.

Remember…..if you are bold and audacious and are willing to step up and out of the shallow sea of sameness where most of us swim and SPEAK OUT about what MOVES you, motivates you and makes you feel alive…….. you can literally use social media to get explosive attention using these content types, especially when using confrontation, complimentary content and controversy.
After all – we’re all human.  And if it works for TMZ, it will work for credit, cooking and kung fu, too..:-)

An interesting end note:  My recent post “Believe in Something BIG”  was a quasi confessional style post that I really thought would resonate with my community.

For whatever reason……(maybe a few extra curse words) I had MORE unsubscribes on this post than I had on the prior 5 emails I sent combined.

I even had some long time readers unsubscribe, which sort of surprised me, too.

BUT, it’s important to keep in mind that sometimes you can alienate your audience when you take a big chance with content they aren’t open to absorbing.

(and I guess that’s all part of the fun of learning on the job..:-)

IF you need some good example ideas for your niche,  I’m happy to help.  (stop by our new FACEBOOK PAGE and say hi..:-)

Is Content Really King? (And the surprising SOURCE of the saying as well)

Is content really king?

And who really said that first, anyway? 

With so many people parroting the publishers homage to creating killer content…..and in light of all of the major search engines changes over the past few weeks related to QUALITY content, I was noodling around a bit this morning looking for some ideas for an article I was planning on writing……and came across the surprising essay below, by none other than Bill Gates, back in 1996……where he seemed to have published the very first “Content is King” essay online.  (It certainly has it’s roots in offline media…..but you won’t here it nearly as often OFFLINE, as we do online, especially for web publishers like you and I)

If you haven’t read Gate’s thoughts on content publishing, and how it would evolve and grow over time, it’s definitely an interesting read – partially for his amazing abilities of prophecy, and partially, because…..well, how DATED some of his “possibilies” seem today, in light of how much (and quickly) things have grown since this was published.

Still a good read – and offers an interesting perspective on what content is – can be – and how a creative person might extend that out a bit to publish and profit in an unconventional way.

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide.

For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important.But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier.

It allows material to be duplicated at low cost, no matter the size of the audience.The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.

Content is King by Bill Gates

My Favorite Bum Marketer

tv.gifI love Jennifer Jolan’s articles.  I actually read like 142 of them over the last day and a half…and not only are they fun, instructive and completely full of shit, she’s very entertaining and a smart writer to boot. 

I’m actually not entirely SURE they are full of shit either, but coming from a HUGE Jewish family where everyone is a Doctor but me, I’m pretty sure that spinning in circles is NOT the proper andedote for FAST fat loss as appears to be the primary message behind her articles, and landing page. [Read more...]

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