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Category “COACHING”

A Crash Course in Anything: LaunchiT with Less

Here is a quick thing I wrote for another project that I’m re-publishing here covering a very simple template for quickly and easily creating a new book, product, program, course, curriculum or content of any kind that seems to resonate really well with ( my) readership.

Crash Course In…….Anything

A template for LAUNCHING with less

Think of it as teaching something to ONE person

The focus isn’t on padding the writing, or even writing a book at all, instead, just communicating one central idea with concise clarity and with walk away value for your audience.

Is your ideal audience – he or she who craves information in an area you have experience and expertise – better for having read your book, purchased your product, or consumed your course – or not?

Poetic prose may impress many and entertain some…..but solving a problem, or teaching people something they’ll remember forever is far more important.

A CRASH course template is ideal because it

  1. Communicates conciseness in the very title
  2. It tells people they are getting the KEY ideas and core competences – not flowery fluff
  3. It forces you to keep it simple – to strip away the superfluous, and launch it withe less. (which, as we all know to well, the focus on adding MORE, and the perpetual pursuit of perfection, is what keeps so many from every launching anything at all)
  4. It’s scalable, rinsable and repeatable. You can apply the same crash course concept to just about any individual idea in your niche knowledge or area of expertise – and effectively create copious amounts of content – and teach many individual ideas quickly and consistently, using this single template.
  5. Of course, I could run off a huge list of why you ought to consider this approach if you are trying in vain to write a book, create a course, or produce a product, but in keeping with the spirit of my own strategy, I’m just going to list the steps i’ve been using quite effectively myself, below.

A Crash Course in…….

Intro

– Use this area to Communicate the ONE big benefit you hope to offer when the book, product, or course is complete

How/what/who/why/where/when/which/

  • THIS is what it is
  • THIS is who it’s for
  • This is how it will help you
  • This is why you need it
  • This is where to begin
  • This is how to start
  • This is what your life looks like now
  • This is what your life looks like thereafter ……

Etc.

Core Concepts

The more focused you can get to one central concept per product (be it a book a course or otherwise), the better i’ve found this process to work for ME, and the more I’ve found the audience will appreciate the value they’ve gotten from your work.

Practices, Exercises and Techniques

Specific techniques that can be tried and applied immediately based on the core concepts of the content.

For example, in my mindfulness oriented products that are using this template, a Crash Course in Compassion has 3 very specific meditation techniques used for centuries to cultivate “kindness”, with some of my own personal preferences for increasing the effectiveness of these specific practices for ME.

In my experience using this approach, This is the MOST important part to get “right”.

Everyone consuming the content, whether they like the content or not, can try and apply these exercises on day 1 to test the big promise I’m making.

If I fail to connect the concepts to actionable exercises that cash out the claims I’m making…..my credibility, and the connection i’m trying to cultivate with a community, will certainly suffer. But, no matter how SHORT the “crash course” is, – if the exercises/practices/techniques work as promised, people tend to be pretty elated they’ve connected with your content.

Q and A

This is a good area to “pad” the book with additional content if you feel the need to add more to it prior to publishing. Q and A are easy to write, accessible and easy to understand, and typically very helpful (and appreciated) by the reader. The first book I ever published on Amazon was entirely Q and A – and was the easiest to write as well.

Make a list of 7, 10 or even 20 things and address common mistakes, misconceptions, misunderstandings and frequently asked questions people have directly related to the core concepts and specific practices covered.

Talk about challenges, obstacles, and ways to overcome them as well. (easy, appreciated and inspiring to folks who need an extra ounce of reassuring before they dive in and do what you recommend)

#Homework!

Create some simple assignments that allow your audience to test your advice in the real world. It’s amazing how adding “homework”, and specific assignments really can add some sort of feeling of taking your content, course, product or program off the page (or pixel) and into the real world in ways that they truly appreciate.

For example – in my “crash course in compassion”, i’m asking my own audience to test the concepts i’m covering, the practices i’m preaching they try, in very specific scenarios in their own lives, to see if it leads to more happiness, better relationships and so forth, and it certainly has done in mine.

Thus far, based on the feedback I’ve gotten, out of about 25 respondents on an advance copy edition, the “homework assignments” were rated as the thing they liked the most. (which made me feel great, as it was the thing i enjoyed writing the most as well)

Finally –

##Additional Resources

Other books, your community or membership site, your blog, your newsletter, your store, your Eharmony profile, your family tree on Ancestry.com or whatever else you’d like to share with the world 🙂

There you have it. LaunchiT! with Less.

A crash course in……ANYTHING.

  1. Intro
  2. Core Concepts/Ideas
  3. Exercises/Practices/Techniques
  4. Q and A
  5. Homework Assignments
  6. Additional Resources

 

Deadlines Detours, Disappointments, “Do- Overs” and Deepak

April 29th – 21 days into the challenge and I’ve got a lot of catching up to do. If you are following along by email update here is what has happened thus far.

I was supposed to have my first Mindfulness book published on Amazon on the 15th of April. (2 weeks ago…AHEM. Fail #1)

I wrote it in less than a week (about 5 days of 2000 words a day) using the content cornerstone approach (a master outline that I’ve described and demonstrated in length over the years)

What happened next?

This is sort of where the disappointment, detour and do-over comes into place.

– I asked a few of my current friends and clients to read the just about finished product, and do light editing on my notoriously bad grammar.

Out of 4 people who had access to the pre-published copy – 1 loved it and 3 didn’t.

The problem is, the 1 who loved it was Me. Read More »

Day 6

Some random thoughts about where I am in the first 7 days of the 52 week 1 product/program/site or service per week enlightened entrepreneur challenge Read More »

Day 1

365 Days – 52 New Books, Products, Programs, Sites or Services. Today is Day 1.  The challenge begins.  I haven’t even named it yet.  April 8th, 2015.

I’ve got a bunch of suggestions and things people would love to see – if you have anything you’d like to see developed – let me know (ianrhollander@gmail.com) or connect with me on Facebook here.

These little updates are going to come pretty much everyday, and largely be thinking out loud style stream of consciousness thoughts about where i am in each weeks creation process, and what I’m learning along the way. Read More »

Would You Be Interested in This?

For those of you who truly feel called to do what you love……in fun, creative, innovative and inspiring ways

A new Challenge.

A brand new “back to the basics” blog, brand and business building Challenge that will be bold, ambitious and yet super simple to start.

52 weeks of  launching new products, programs, sites and services from scratch.

Read More »

It’s Your Time to Tumblr

Yet another insightful article on some of the amazing benefits to building your blog with Tumblr in 2015. In addition to being fun, free and having a veritable avalanche of themes designs and endless content curation opportunities + community connections to make regardless of your niche, market or industry……Tumblr is also becoming a legitimate blog, brand, BUZZ and business building platform as well.

Simply stated, there is no easier way to create copious amounts of content than to CURATE, add and embellish upon what others have already created….and Tumblr is probably the easiest, push button platform in the world for doing just that. (and it’s obviously encouraged as well – no wondering how much of that article, blog post or content to clip or snip – Tumblr wants you to share the love, and that’s a beautiful way to build a brand new blog from scratch)

Check out the recent article from the Washington Post on why Tumblr is the new “Front Page” of the internet…..at the link following the excerpt below.

The Internet story of the year — perhaps of many years — began with a breezy, under-punctuated blog post on the Tumblr of some 21-year-old no one had previously heard of.

“Guys please help me,” the blogger wrote, ignorant of the fact that her words would echo in eternity. “Is this dress white and gold, or blue and black?”

“The dress,” of course, has since become a Web phenomenon of unparalleled virality: 73 million page views on the post itself, 550 tweets a minute, and, its peak, a veritable Everest of takes and think pieces. Buzzfeed, the outlet that first broke the story (insofar as it was a “story,” and swiping it from Tumblr counts as “breaking”), published 30 follow-ups within a week. They had, per the “viral guru” Neetzan Zimmerman, reached “Viral Singularity.”

But while the dress may have been singularly popular, the path it took to get there was increasingly commonplace. From the depths of Tumblr, it conquered the entire viral Web: Buzzfeed, Twitter, Facebook eventually.

“This seems to be the new Viral Cycle,” Zimmerman told Vice’s Adrianne Jeffries.

It’s impossible to conclusively quantify the meta trends of the viral Web, of course, even given the host of tools and consultants dedicated to that pursuit. But last week, when Pricenomics’s data team scraped Buzzfeed to see where the viral powerhouse finds its stories, it found that Tumblr came out on top — over YouTube, Reddit and Imgur.

http://www.washingtonpost.com/news/the-intersect/wp/2015/03/11/move-over-reddit-tumblr-is-the-new-front-page-of-the-internet/

Write Better

To be honest with you, I’m not even sure that title is grammatically correct.

And if I had used the Hemingway writing app to create it…….I wouldn’t be so insecure about the power of my prose.

I’ve been checking out a whole slew of productivity tools over the last few weeks for a product creation challenge for authors, artists, content marketers and other creatives, and a few really stand out as both useful…and fun to use.

The Hemingway App (free to use it online – 6 bucks and change to download the desktop version) is really super simple, and uber cool.

Check it out here…..or read a little extra blurb about it below.

Some other really cool tools that you need to know about if you are creating content on a daily basis?

Draftin.com is awesome and totally free.

And Ulysses (the writing app, not the Greek mythology version of myself after one shot of tequila too many) is aesthetically awesome and addictive to use to boot.  (a bit of a different animal, and only for Mac afficionados,  but well worth checking out if you write often like many of us do)

You can read some more of what Hemingway does below, or check it out here.

 

What’s the Hemingway Editor All About?

Hemingway makes your writing bold and clear. It’s like a spellchecker, but for style. It makes sure that your reader will focus
on your message, not your prose.

Too often, our words are like our thoughts — innumerable and
disorganized. Almost any bit of writing could use some cutting. Less is
more, etc.

So, the Hemingway Editor will highlight (in yellow and red) where
your writing is too dense. Try removing needless words or splitting the
sentence into two. Your readers will thank you.

Readability Grade Levels

Hemingway builds on the innovations of researchers of a field
called “Readability.” These researchers study how understandable a piece
of writing is. Part of that work involves trying to decide which U.S.
grade level is required to understand your text.

http://www.hemingwayapp.com/beta/help.html

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