Content, Character, Community (and Conversion) – Building Your Blog and Brand with Tumblr
Sep 27, 2011 at 11:14 pm in COACHING by ian · Leave a Comment »
“Newsweek has 100x the numbers of followers on Twitter as it does on Tumblr, but was getting 10x more engagement from those Tumblr followers.
That’s a significant number, I think.” NY Mag argued that the success of Newsweek’s Tumblr presence was due in part to Coatney’s conversational style and furthermore, a Tumblr couldn’t be managed by “fresh-faced interns,” that old-media publications wouldn’t pay.
A handful of traditional media outlets have since hopped on the bandwagon, signing up for Tumblr with hopes [read more →]


