by ian on May 4, 2008
Get Good Karma, Baby! If this is your first visit...why not subscribe to my RSS feed and make sure you stay up to date with killeronline marketing tips, tricks and tweaks I dare you to find anywhere else for FREE!
Since posting a lot of the article marketing experiments last month, I've gotten a whole lot of questions about the intelligence you can glean from utilizing articles in your overall site building mindset...simply as a baseline metric to figure out what works well, and what does not. 
Interestingly while conventional direct response wisdom will tell you that what works in one market will work well in another, my own experience as has been quite the opposite. Human nature may certainly never change from market to market, but the message you use to seal the deal oftentimes very much does.
John emailed me last week and asked ( and paraphrasing a bit for brevity..:-)
" How Can I tell if my articles are good?"
I can empathize with this question because, like me, I believe all of my articles dress well, and have a good sense of humor. But that still hasn't stopped Megan Fox from threatening a restraining order if I keep sending flowers on special occasions. The truth of the matter is this - [click to continue…]
by ian on May 3, 2008
I'm working on some exciting things WAY off of this blog…so I apologize for not posting more stuff, more often. Hopefully there remains enough interesting stuff on here to keep everyone who is stopping by well engaged with entertaining and informative content!
A few changes are coming….I will be offering a whole host of downloadable blueprints and process maps ( which I will try to make as linearly oriented as possible, albeit that ain't exactly my writing or thinking style..:-) which I truly believe will be ALL you need to start making real money, right now…and pretty easily to boot. I'm also going to be offering a whole bunch of new and exciting personal coaching services that are simply guaranteed to take whatever income you ARE making online, and exponentially increase it simply by letting me get by grubby fingers into your marketing mindset - and offer my own improvements. I believe this will some of the most cost effective coaching offered ANYWHERE online for someone with my skill set - and if you aren't sure what that is, ( or is not.:-) I invite to simply read the cacophony of content freely available and make up your own mind. [click to continue…]
by ian on April 14, 2008
I wanted to post an update per the article I wrote a few days ago on testing your landing page conversions for free (While everyone else pays through the nose).
If you haven't read that article, I think it's well worth looking at first, as it provides a slender shred of insight into the marketing mindset we use to write and submit articles to sell affiliate products. And again, it's not really about article marketing, it's about TESTING your offer, to glean, cull and collect as much intelligence and insight possible about what converts best in each and every affilaite marketing space that you choose to occupy. [click to continue…]
by ian on April 13, 2008
Use Multiple Personalities to Crush Your Control: A Simple, Schizophrenic Tip for Wordpress Bloggers
In this post we are going to cover a pretty easy way to supercharge your conversions on your Wordpress blog. This particular method works phenomenally well on niche blogs where you are driving traffic free from Craigslist, article directories, press releases, and even is a simple, but subtle way to convert a better percentage of your pay per click traffic. (As well as potentially raising your quality score as well) It's free, it's effective for fairly obvious reasons that should be sufficiently self evident, and best of all, it can be retrospectively applied to a large blog with lots of existing content to immediately make you more money. [click to continue…]
by ian on April 7, 2008
I'm going to be honest - I think I may be on the early side of losing a bit of my youthful 20/20 vision, but I had to re-focus twice when I came across this site to differentiate which of these were navigational links, and which were google ads. And I don't keep track anymore of what is kosher, and what's not on the Adsense TOS, but if this is considered ok, I can't imagine how this girl's click through rate on this page isn't 30% plus. The whole page is simply made up of a few navigational links framed by adsense ads, with a few amazon banners thrown in for good measure. And ironically, the "webmaster" who runs this site is a pretty well known white hat social media maven who sort of explains the do's and dont's of good social marketing ecology. ( ie - don't stumble your own submissions, do add value to the community, blah, blah….blah, blah.)
It used to be that the little link units were a great way to turbocharge your navigational bar clickthrough rates, and of course before then, simply butting your ads up against your pictures ( ie - offline studies for years showed that people looked at "hero shot" pictures first, and then the text immediately underneath the picture for a framing visual reference…no suprise that running ads under these spots was phenomenal for CTR)
Anyway - if this is allowed, I'd recommend building some content pages just like this for your easy click landing pages, you can use a great tool like Keyword Country which will identify the absolute BEST paying keywords in the adsense program in any number of niches, simply build the pages, optimize the page with good content, and you could probably make some dead easy money on article directory traffic, press release directories and Craigslist, et al. I'll bet you even those click avoiding, banner blind social network stumblers might stumble their way into a few easy clicks your way as well. Oh well. Another day, another idea I'll never follow up on.
