All the SEO You Need to Know in a Sentence ♪§♀
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I love onesentence.org. There is no better place to find the elegant & artistic expression of eloquence in the scope of a sentence. The ultimate copywriters hotseat. No long winded, run on headline - no copycatted subhead. No bullet points. Simply a one short shot at grabbing you by the eyeballs - or not. 
I was going to write another thousand word post on article submissions and SEO - but in deference to the above, I changed my mind. You could read another 18 blogs this week on keyword density and black hole link building. Or you could simply pass. All the SEO you need to know in a sentence. Or less. (more…)
The Lazy Man's Guide to Writing Effective Link Bait
The Lazy Man's Guide to Writing Effective Link Bait: Exploit the Egocentric Urge
(photo credit: http://www.flickr.com/photos/95572727@N00/2366980580/)
I've made a few posts on here about writing good link bait, some a bit tongue in cheek, and others I think a pretty good overview of some effective ways to get your name up on the marquee a bit faster than waiting around for the guy with a crane for sale. Quite simply, link bait, for those of you who haven't been hit by the Wiley coyote two ton rock of web 2.0 terminology, is essentially the process of premeditated, purposeful and strategic content creation that is designed, ostensibly, to drive boatloads of backsides and lots of incoming links, to your site, service or offer.
How To Generate Free Publicity: The Art of Everpresent Ideas
I came across a great little publicity primer on Stumbleupon tonight that I thought was well worth sharing. It's amazing to me that what so many people try to pass off as startling, amazing and ingenious new "techniques" for making money online, writing link bait, reputation management and the like are almost always restating the obvious, if not very simply, co-opting someone elses work. 
So I found it just a touch ironic that after reading a 17 page paid guide on "HOW TO GENERATE 5000 BACKLINKS IN XYZ AMOUNT OF DAYS" I "stumbled" across this aptly named free guide on how to give your reputation management efforts a kick in the pants - which was written and sourced primarily in the early 1990's ( when most of us were still only surfing the net primarily for the porn) and predates just about every million dollar product launch du jour that will aim to take credit for the strategies therein. (more…)
How often are the Search Engines Crawling Your Blog?
Very promising new Wordpress plugin for tracking search engine activity while crawling your internal pages, seems to have some fun bells and whistles you won't get from analytics alone - will give you all kinds of data that "might" give you a bit more of a window into which pages/links/and external sites are giving you more bang for your "buck" than might be visible in how most people interact with Google analytics. Times, rates, frequencies, etc - all from your WP admin panel…check it out, it's free and you can find it at the link below: ( I did)
With the advent of Google Analytics and other JavaScript based solutions a lot of webmasters have lost the ability to easily analyse log files to see how search engines are interacting with their site. Google Webmaster Central offers a nice graphing feature so you can see the crawl trends but there is no way to access meaningful data. Studying crawl rate is hugely important because it helps you find out which pages are trusted most by the search engines (especially Google). The more Google trusts a page the greater the frequency it will re-visit that page. If you build a few deep links and see your crawl rate for the target page suddenly increase you can be confident that the links are highly trusted and that you should try to get some more.Today we are releasing a plugin for Wordpress that allows you to track crawl activity for MSN, Yahoo & Google from your dashboard.
Wordpress Crawl Rate Tracker Plugin
Tags: serps, search engine analytics
The Death of Arbitrage is Upon Us…..Yahoo Closes the Door on Iffy Traffic
A final death knell to the once big buck game of "playing the spread" on ad buys across the PPC channels. Was a popular and very easy way to make money a few years ago, although for the past year or so felt like heavy lifting and no longer very worthwhile ( although I'm sure people have still done phenomenally well). It appears as if Yahoo - (more…)