Here is another example of a brilliant Craigslist Ad that simply decimates any slender shred of doubt through the vibrant and colorful use of the personal guarantee.   As consumers, we are naturally reluctant to act without some measure of recourse should our expectations not be met – fully understanding this natural aprehension, Mark allays our fears through the recursive use of multiple guarantees.  Regardless of what he may be offering at the link below, the one sure thing we come away with is…well, he guarantees it.  Other guarantees of course Mark has recently made ( Mitt Romney would win the Republican primary nomination, Britney Spears would find god in rehab and Barak Obama would reveal a long and lustful love triangle with Oprah and Dr. Phil) should not be held against him here.  Check out Mark’s full guarantee at the link below.  I guarantee you will be the first to do so.

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As we all know, the key to making money on Craigslist in your copy.

Sure, a great offer is important. A nice landing page will increase conversions.

A free giveaway will build your list. All very true and valuable to work on.

But without exception, when I go back and look at my most profitable CL campaigns, I can ALWAYS track them back to good headlines on the main page. No more, no less. A terrible offer  with a kick ass headline is FAR better than a kick ass offer that no one is reading. The bad news is if you are posting frequently, and in multiple cities and categories, you have to write lots of headlines. The good news is, there are a few simple tweaks that I have found to raise CTR pretty much across the board, regardless of city, category or type of underlying offer. And if you are tracking your CL leads and where they emanate from – ( which if you are not – you are operating totally blind and most likely getting your red rear end slapped by those of us who are) you can simply measure which ad approach works best for your offers. Lets take a quick look at some easy ways to tweak your campaigns – and some live examples of my own. [Read more...]