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Does Paying for Advertising on Facebook Work?

May 15, 2012 By Leave a Comment

Apparently, General Motors says NO…:-)

With so many businesses seemingly foregoing traditional blogs and focusing so much time, energy, effort (and income!) on Facebook brand and business building instead……..I sense this is going to be just the first major advertiser to pull back their premium FB budget and focus instead, on more organic, traditional relationship building efforts instead.  (through the more basic free FB toolset which undeniably is a big boon for all brands and business)

Interesting reading (and timing, in light of the upcoming IPO) none the less.  Check out the full story at the link following the short excerpt below..:-)

GM marketing executives apparently started reviewing the company’s Facebook strategy earlier this year, and eventually determined that it wasn’t getting much mileage out of paid ads, unnamed individuals told the WSJ. The automaker, however, will continue to expand its use of free marketing on Facebook.Marketing chief Joel Ewanick told the newspaper that GM “is definitely reassessing our advertising on Facebook, although the content is effective and important.” In this sense, “content” refers to GM’s company page on Facebook and similar promotional initiatives that Facebook permits at no cost to companies.The automaker’s move is probably the last thing Facebook wants to hear right now. The social network is expected to begin trading its shares Friday at a price that could value the entire company at as much as $104 billion. Earlier today, Facebook officially boosted the price range for its offered shares by almost 15 percent, a sure sign of strong initial demand

GM to yank $10M in Facebook ads, saying they don’t work | Internet & Media – CNET News

Filed Under: KARMA Tagged With:

Panda’s, Penguins and PANIC: How to Get 999% more Google Traffic Overnight (100% Free and No Guru’s Required)

May 9, 2012 By 7 Comments

SEO is a scam.

It really is.

The more I read the silly, specious, self serving, strategies from professional SEO’s who wouldn’t know killer content if it bit them on the corner of their keister……the more convinced i become that I should have never quit my job at PayLess shoes in 1995.

It was more honorable work and in all liklihood, I’d probably have worked my way up to a cameo on one of those Undercover Boss Episodes by now as well.

But this post isn’t about where my life went awry.

It’s about traffic.

Easy traffic.

And I want to show you a simple strategy I used to generate 999% more Google traffic on an “abandoned” affiliate site that was, for all intents and purposes…… “dead” as of last week.

But first – I want you to promise me you’ll read this post.

What Dr. Seuss taught me about SEO

It’s a year or two old…….

But still works like magic as you’ll see below.

It’s NOT a gimmick.

Or some goofy guru gadget.

Instead – it works on 2 simple principles that haven’t changed for as long as I’ve been paying attention.

  1. Google likes sites that like other sites google likes
  2. Google likes sites that like other sites

Now, the recent PENGUIN update may have changed the game a bit for the 2nd rule to REINFORCE the first.

In other words, they might NOT like all sites that like other sites, but they CERTAINLY like sites that like other sites that Google likes.

In other words, linking to random sites that are NOT trustworthy in the eyes of the Google Gods MAY get you penalized.

But linking to sites they LIKE, will only get you liked MORE..:-)

Make sense?

If it doesn’t…….here is what I want you to do.

Read this post.   

Then apply the outlined approach yourself.

Follow the very simple, very specific set of recommendations because they work.

Curate content to become an INSTANT authority.

AND by linking to sites that Google likes.

Because they’ll like you too.

Why?

Think about it.

Because it makes perfect sense.

It’s not SEO.

It’s human nature.

Birds of a feather, flock together.

Play nice with your niche neighbors and you’ll appear to be an important part of the neighborhood.

If Google thinks a site is relevant for a specific keyword to rank on the first page -

And you CLIP, snip, curate the content and LINK to that same site…..and you repeat this across multiple keywords and multiple sites that Google likes…….

You must be pretty relevant too.

After all, quality neighborhoods usually breed good citizens.

And good citzens get credit that questionable characters don’t.

It’s not what you know….it’s WHO you know.

It makes sense, right?

No secret SEO skills required.

Birds of a feather, flock together

If you are updating your blog with relevant content in a niche – and pointing your readers to go elsewhere to get more information – you are CURATING content the right way.

  1. You are topical. (relevant in your niche)
  2. And temporal. (updating your quality content often)

2 qualities that good content ALWAYS should have……no sneaky SEO silliness needed.

Remember

This is not new…..

If you’ve been reading my blog for any length of time I’ve been  writing about this stuff for YEARS.

And I’m NOT an “SEO”

Sometimes I read some of these pointless, pontificating posts from the “search”professionals…and I barely understand what they’re saying.

You know what Shakespeare said about SEO?

Full of sound and fury and signifying nothing.

And that was in 1612.

WAY before Stompernet closed.

All I know is this.

There are 2 types of content.

  • Contrived content.
  • Creative content.

Creative content crushes your competition.

Contrived content is always on the clock.

Tick tock.

You never know when all that hard work is going to come crumbling down.

Worried about Google “Smacks”?

Don’t.

Creative content never gets spanked, smacked, punched, or has it’s hair pulled.

Why?

Because people like it – they share it – they talk about it – and they link to it.

That’s the goal.

There is also CURATED content….which I love to use.

Because if you do it RIGHT, it’s not only EASY…….it works wonderfully well, and FAST, too!  (see below)

You can curate content creatively.

Or you can curate content in a contrived way instead.

Creative means – find a resource, add an opinion or perspective and share the love.

Contrived means – buy a plugin – or some secret tool or buy some sneaky strategy that from some guy who looks like he’s watched the Flobie commercial one time too many.

If that doesn’t make sense….

A totally DEAD, “thin” affiliate site that got NO google love at all.

Forgotten.  Forsaken.  And NOT worth writing about at all.

Yet -

One day of work…totalling about 90 minutes of keyword research, and creative content curation……

The result?

Quite literally…as you see below, a 999% increase in quality keyword traffic from Google in UNDER 24 hours.  ( honestly – overnight)

All I did was take one highly desirable keyword phrase.

I clipped, snipped and CURATED popular content around the web for my keyword phrase of choice.

And by linking to 7 or 8 other authority sites that Google already said were relevant for that keyword phrase….they decided they liked me enought too, in under 24 hours….to send me 1000% MORE traffic the very next day.

Why?

Because Google likes sites that like other sites that Google likes.

Like all nursery rhymes, it sounds good.

And it works.

And you don’t need to buy any silly stuff to find out for yourself.

I hope you try it.

  1. Find current events in YOUR niche.
  2. Find news in your niche.
  3. Target keywords you want to own.
  4. Use those keywords in your post titles.
  5. Link to quality resources.
  6. Rinse and Repeat (It’s not the 24 hour bump you care about…..it’s the 30/60/90 day explosive growth that comes with consistently applying this approach)

And watch your traffic triple so fast it will make your head spin :-)

(or better)

No “gurus”  required..:-)

 

BEFORE

Screen Shot #1 (May 5th 2012)

Screen Shot #2 (May 5th 2012)

AFTER

Screen Shot #1 (May 6th 2012)

Screen Shot #2 (May 6th 2012)

Screen Shot #3 (May 6th 2012)

Filed Under: KARMA

How to Sell High End Products and Services for BIG Profits Online

May 5, 2012 By Leave a Comment

Here is a short article (actually….a “longish” article by my standards :-) that we submitted to one of the offsite directories earlier on Friday that’s outlines some of what I’m now referring to as the “Builders Blueprint“, or a series of PDF’s that will be coming out this month outlining a super simple, super effective and VERY profitable system for building online assets…..and selling high end services behind them.

In a sense, it’s the most proactive, and aggressive strategy I’ve developed for selling high dollar offers to real world professionals who are willing, ABLE (very important…and often overlooked!) and ready to invest anywhere from $500 to $5000 with online entrepreneurs who are implementing this approach.

I’ll be sharing more of this in the coming weeks with a small subset of my list…..and while I haven’t worked all the kinks out just yet, this is EXACTLY where I’m focusing my own business building efforts for the remainder of 2012…and well beyond.

I’ve re-printed the article below..:-)  

Who else thinks earning amazing money doing everything that you love and nothing that you don’t sounds too good to be true? 

Does the idea that you can turn it ALL around right now…….no matter how much you’ve struggled, how much you’ve stumbled and how much you’ve fumbled in the past sound like the kind of promise you have to be gullible or desperate to believe?

If you’ve been working online for weeks, months or even years with NO results to speak of, I’m sure you’re skeptical, cynical and VERY weary of anything that promises BIG profits doing “work” that doesn’t feel like WORK..:-)

And I don’t blame you.

If you’ve invested your time, effort, energy and income in any product launch or profit formula that did NOT live up to the hype, and made you POORER rather than profitable, you have every right to roll your eyes.

The truth is, so many of us are so inundated with online marketing “systems” that end up being big scams and as a community, we’ve grown distrustful of ANYTHING that sounds like it may really work.

That said, I want to quickly show you how you can use that experience to your benefit, and turn your investment in online marketing education into a simple, profitable business that you can literally launch today. (no gimmicks, no gurus and NO real investment necessary)

Filed Under: Parlay Your Passion into PROFIT

If you are still reading this, I’m going to assume you have a PASSION for internet marketing. Maybe you love writing articles, building blogs, managing social media marketing campaigns or doing killer SEO for yourself, or for others.

The truth is, there is a MUCH bigger marketplace out there of real people, in the REAL world, who need these types of services than you possibly know…and most of them, have a budget allocated for it to boot.

The secret is…It’s more about MINDSET, than marketing.

Know your strengths. Go with your gifts.
And then find people who are willing, ABLE and ready to pay you what you are worth for those special skills.

Where most folks fail?

Thinking that eBooks, affiliate products, gimmicks, gadgets and gurus are required to succeed.

They’re not.

Selling AFFILIATE products is hard work.

Selling REAL services is super simple, especially if you know who you want to be your clients before you begin.

Because we’re talking about $300 a day…let me give you another EASY tip that I hope you’ll appreciate.

It’s MUCH easier to get to $9000 a month, than it is to try to earn $300 a day. Why? Because looking at your business through the prism of a daily tally will ALWAYS leave you chasing your tail. It makes you feel like you are always in defensive mode.

And this is REALLY important, it makes you feel like MONEY is all that matters. (because it’s on your daily radar, and you’ll always measure you day monetarily as a result)

Instead, I challenge you to set monthly goals, and work backwards.

Say to yourself – I need to earn 9K this month. It’s the same as the daily goal financially…but from a mindset standpoint, it’s incredibly liberating.

Now, here is the fastest way to get there possible, without a big investment or risk.

1. Identify your ideal client or customer.
2. Register one domain and build 1 turnkey site per week in your ideal market or niche that you KNOW appeals to your ideal client.
3. Make a list of 10 power players in your marketplace that you know need to enhance their online presence
4. Call or contact them via email and offer them the domain for a deep discount (let’s call it $997…which is still a great deal for a premium domain and a turn key blog installed with all the bells and whistles)

If you can sell 4 of these a month, which you should be able to do with ease, you then offer a back end suite of high end services like I outlined above that at least half of your new clients will take.

* 4 Site sales at $997 gives you 4K.
* If 2 of those clients take a full package of blog building, SEO, article marketing, social media management, etc…and you offer that at $125 a week, you are already in the 6000 a month range, and you well UNDER industry averages for price.

3 months of this? If you are consistent, deliver value and keep it up so that your client continuity remains strong, you’ll break $10,000.00 a month in revenue without breaking a sweat!

Is the above overly simplistic?

Absolutely.

Will things happen that will derail some of the above and put obstacles in your path?

Absolutely as well.

But it really IS that easy, and while you will hit kinks in the road, you will have nice surprises as well.

The truth is, if you want to build a hyper profitable online business, you need to build an actual business. Selling affiliate products is not a real business with a future.
Creating real relationships with professional people and building killer assets that help THEM further their goals is…and if you don’t think you can do it, I challenge you to try anyway. (because you can and will if you set your mind to making it happen!)

Filed Under: KARMA Tagged With:
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