Is content really king?
And who really said that first, anyway?
With so many people parroting the publishers homage to creating killer content…..and in light of all of the major search engines changes over the past few weeks related to QUALITY content, I was noodling around a bit this morning looking for some ideas for an article I was planning on writing……and came across the surprising essay below, by none other than Bill Gates, back in 1996……where he seemed to have published the very first “Content is King” essay online. (It certainly has it’s roots in offline media…..but you won’t here it nearly as often OFFLINE, as we do online, especially for web publishers like you and I)
If you haven’t read Gate’s thoughts on content publishing, and how it would evolve and grow over time, it’s definitely an interesting read – partially for his amazing abilities of prophecy, and partially, because…..well, how DATED some of his “possibilies” seem today, in light of how much (and quickly) things have grown since this was published.
Still a good read – and offers an interesting perspective on what content is – can be – and how a creative person might extend that out a bit to publish and profit in an unconventional way.
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide.
For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important.But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier.
It allows material to be duplicated at low cost, no matter the size of the audience.The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.