Content Type CheatSheet: 9 Titallating Ways to Create Killer Content That Converts Like Crazy

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Remember, you can use these either individually as a stand alone content, OR…..most optimally, you can creatively combine them to turn a tired, tepid topic into a powerful, persuasive piece of poetic prose..:-) The beauty of this approach is that you can use these general approaches to EVERY niche, every market and every industry without exception.

Some work better for different markets, or different personalities, or different mediums, but you can use each content “type” for a blog post as well as an article – for an autoresponder message as well as a social submission – a press release equally as well as a product launch.

Rather than trust ME that they work.…….I challenge – and INVITE you to look at your niche, your expertise, your own PASSION through the prism of these perspectives, and cycle through each one to try to find a UNIQUE angle you can apply to your own business, brand building or content marketing efforts – and then try and APPLY them and watch the results. I’d be surprised if you don’t find that they make a DRAMATIC difference, both in your content, and your community – and if you do them WELL, with pretty good speed to boot!

Enjoy..:-)

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1. Controversy

   Find one, STIR one up or better yet, CREATE one. Nothing is more rubber neck interesting, conversation making, attention grabbing and scene stealing than those that stride out onto that wonderful and wobbly edge JUST to stir things up just to make sure everyone’s pulse is still pumping blood to the brain and beyond. In short…be willing to be a provocateur…a raconteur and sew the seeds of conversation. Don’t be hurtful or mean of course, but contrarian content is amazing effective, and creating controversy is a great way of getting noticed.

2. Comedy:

   Be funny, entertaining, engaging and don’t take it all so seriously. Create content that takes a lighthearted look at an industry, at an idea, and you’ll often influence and persuade people in imaginative ways that actually feels good to boot. Comedic content rocks…..and if you can pull it off, making people laugh and putting a silly, unexpected smile on someone’s face is the best way to bond with your audience. James Carville, the CONTROVERSIAL political pundit, said a few months ago, prior to a debate he had with Anne Coulter here at a NJ casino – if I can make them laugh 5 or 6 times tonight, and make them THINK once or twice, I’ll know I’ve won them over. On a personal note….NOTHING bores me more to tears that reading self aggrandizing, self important soliloquy on specious subjects (like Internet Marketing, for example) than super serious, solemn small minded silliness that so many folks take WAY too seriously. If it’s NOT death……or taxes……it can be laughed at – and if you’re brave enough to be funny – you’re content will kick ass continuously, I promise.

3. Confession:

   Everyone loves a good confession, especially those of us who didn’t grow up having to do it every week in Church. Personal insight, personal experience, and often personal angst, when shared in the context of a teaching moment or to shine a bright and illuminating light on overcoming an obstacle or challenge is a great way to bond with other people. You can be humble….and human, yet still HEROICALLY helpful, and there is no better way to bond with others than to share fears, dreams, challenges and the high hurdles we ALL need to leapfrog to get where we are now or want to be in the future.

4. Confrontation:

   Call out injustice where you see it. Call out bullshit when you find it. Name names or blast brands. Use your content, your creativity and your keyboard as instruments in an ass kicking contest you refuse to lose.

5. Charitable:

   Make your marketing meaningful – get involved, give back and share with the group. You’ll be amazed at how much good will you can create for your content – for your brand – and for your business – than aligning your efforts with organizations, ideas or an ETHOS you believe in. Give NOT to get……but give and get anyway is my motto.…and this works wonderfully well in every niche under the sun.

6. Challenge:

   Get your readers involved. Encourage, implore and excite people to take ACTION, very specific actions with your content. For example – years ago I used a “CHALLENGE” style resource box in a previously poor performing article marketing campaign. Rather than telling them to simply click here for more info……I challenged them to participate in an event – a community competition that I hadn’t even yet created. (oops!) But once the click through rate started pushing 50% to my surprise…and people started participating on the blog – I crafted the challenge.

7. Current Event:

   It amazes me how many people overlook this…..ESPECIALLY for leveraging the amazing page rank potential of the article directories and FREE press release portals for putting YOUR topical, current event content in front of the eyes of thousands….or even TENS of thousands of people, simply by positioning your prose, and framing your content through the lens of something happening in the news right now. The fact is, you can exponentially increase the effectiveness of this particular approach simply by incorporating other elements above – i.e. – taking a current event – putting a controversial spin on it – and presenting it in a comedic way.

8. Collaborative:

   Quite simply, SHARE the love. Create collaborative content with other people in your niche, your market, your industry……your CLOSEST competitor, it doesn’t really matter who….there is POWER in pairs, and you can often borrow someone else’s trust, credibility and existing authority, in combination with YOUR content and marketing savvy to create a win/win scenario for both of you. (again, you can use any of the above elements to make this exponentially more powerful – and you’ll be surprised at just how many people you may like, or respect at a distance, who would be willing to “lend” you their brand for a collaborative content building project that benefits your communities

9. Complimentary

   Find people you like, respect, admire and selfishly, ALSO want to capture their attention. This works great for blogs, as you can target thought leaders, industry “gurus” and other folks at the tippy top of the totem pole of public importance. What you’ll find is that no matter HOW big the fish, no matter HOW big the sea, in this web 3, 4 or 5.0 world of interconnectedness and fire hose flash floods of information overload – everyone likes hearing nice things said about themselves, and quite often, if you write the sort of things that you KNOW they would like to say themselves…..but decorum dictates they can’t, they will lavish YOU with praise for pointing out their obvious amazing attributes…:-)

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PS: Here are some examples of complimentary content you can cut as paste:

You’ve got to check out Ian’s Blog at KarmicConsulting.net – he’s like a much smarter, taller and better looking version of Mike Filsaime, without the cheesy chess king collarless shirt fetish. He’s also a great ping pong player and looks great in purple. If I am blessed with a boy child, I will surely name him Ian.

Please note – if you would like to test the complimentary content idea with nice things about me, just shoot me an email – I have 7 or 8 pre written blurbs I’d love someone to write about me – and I’ll be happy to send one over.