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Empowering People Through Service, Information & Opportunity

Strategies of Scale – How to Get the Most Out of Your Content Through Repurposing Your Stuff

Here is the most recent Crash Cash Creation Q & A….and in it I try to take a closer look at some of the different ways I repurpose content in my own business, but more importantly….the tremendous importance that adapting the right MINDSET about your content as an "asset" can have tremendous upside leverage for your business when you do.

Check out the whole thing right here.…and feel free to share your thoughts when you’re done..:-)

Sexy Search Engine Strategies: How to Flock Your Way to the Top Super Duper Fast (Without Doing Anything Dirty, Distasteful or just plain wrong)

I want a share a really great way to turbo charge your search engine rankings and turn on a nice tangential traffic torrent on just about any blog or website you own. Not only does this strategy work like magic – it’s simple, smart and super easy to do….and conforms to just about every "intuitive" optimization inkling that I try to incorporate into my own stuff.

What "inkling" is that?

That to rank well, stronger and longer, to be considered an "authority" site, or at least put on a good act that you’re trying to be one, instead of worrying in infinite and infinitesimal detail about no follow – do follow – link juice/bleed and all kinds of other exotic ideas that make my brain hurt, instead……as Robert Scoble said far better than I – "don’t be sticky – be linky."

Link often, link everywhere and link liberally whenever possible.

Now, I know I’m in the minority, but I love "Flock" as a browser for all kinds of great social networking reasons.

If you aren’t familiar with it, it’s a free browser, it’s super cool and most people have never heard of it unless you maintain a lot of blogs and social networking profiles like many of us do. ( I wrote about flock here well over a year ago…and it still remains one of the most indispensable free tools I use everyday)

FLOCK.jpgI use Flock to do a ton of updating to my stuff – and there are actually some pretty powerful ways you can control, contort and repuprose your own content using Flock that are simply beyond the scope of this particular post. ( but are super cool….super fast…and if you’re building a "network" of feeder style sites, is my favorite way of feeding those sites with fresh content that utilizes OTHER properties you already own)

Here are the rules though in sharing this with you – I don’t want you to say it’s a great idea – or tell me you’ll try it – or put on the plate of perpetual processes you’re going to work on next week...just do it, and start doing it this weekend.  Life is short, and trust me…..you’re not getting any younger.

Why?

If you’ve got blogs that you want to rank higher, right now, on specific, valuable 3 word or more long tail phrases, this works really, really fast both from the standpoint of time required to make it happen, and the speed at which you’ll see real results. ( and you can see this all for yourself, rather than trusting me – because – I’m going to tell you the truth – I’m not that trustworthy even though I look friendly and honest.)

  1. Download and Install Flock. (it’s free – no costs – no up sells – no secret handshakes.)
  2. In the Tools section – add your blog settings – if using self hosted WordPress like most of you are – just input your WordPress username/login and you’re good to go.
  3. Grab a list of 21, 3 word valuable long tail Keyword phrases that you’d like to have FIRST page rankings on in the next 3 weeks. You can obviously used paid keyword tools for this like Nichebot, or Keyword Country which is ideal because it will give you *pretty* accurate competition and volume numbers and will make your job easier…….but it’s not even necessary. The truth?  I often used Scribd keywords taken RIGHT from my competitors uploaded docs for this which are free and very effective.  ( Note:  Strangely – Scribd has removed these from their site over the last day and a half….and replaced this keyword rich data with meaningless drivel that is not helpful for this or really anything else for that matter – so hopefully this is just a 2 day glitch)
  4. Everyday, take ONE of the phrases and Google it like so – "Hot Yoga Calories Burned" – or – "Learn Remote Viewing Techniques" – or whatever it is that you are targeting.
  5. Look at the results. Take a moment and scan the first page listings for a few sources that look "authoritative".
  6. Go to a selected webpage and check out the article. Is it a good and trusted source, yes or no? Good sized article, yes or no? Don’t’ over think it….but I like to use good solid stuff that my readers will like, so it’s worth the extra 60 seconds to check another page if the one I pick is too short, or full of adsense crap, or otherwise.
  7. Highlight a little portion of the article with your mouse, and "right click" to bring up the "Blog This" selection from the menu.
  8. You’ll now have a "poster" screen with the highlighted text, and a nice formatted link back to the source of the content you’re "clipping" – the title will be filled in for you.
  9. CHANGE the title to something that BEGINS with your keyword phrase like so – "Hot Yoga Calories Burned: Does Hot Yoga Really Melt Fat Like Magic ( Read on to Find out!)
  10. Underneath you’ll have the clipped text – and you want to add an introduction above this text – just free associate some thoughts about the content below, and I like to keep my comments to either roughly the SAME length or a wee bit more than the scraped content. ( i.e. – if you grab 6 paragraphs and write one original sentence – not only is that going to hurt this process long term, but it’s not even necessary to get our first page results…nor is the original author going to be very appreciative)
  11. Choose the blog you’re posting to ( in this case, since your just starting, you’ll have only one)
  12. Choose the category if you want – and at the very bottom of the flock poster screen- input your technorati tags ( hot yoga tips, hot yoga calories….or whatever it is)
  13. Hit publish…..and you’ll auto-magically be taken to your blog where you’ll see your new keyword rich title, keyword rich opening few sentences and nicely formatted, white hat post.
  14. Go to Pingomatic. com – and hard ping the specific post you just made. ( I do this rather than use the default WordPress pings just because I’m superstitious and very neurotic)

Total time this takes?

Anywhere from 3-5 minutes once you get some cafeine in your system and some good Soundgarden cira 1998 in your eardrums.  You can often see the results of this in a few hours in the engines – but for them to "stick", you’ll want to consistently do this everyday for at least a week or so to get trust that holds.

Depending on the type of blog you have ( i.e. – new blog – haven’t updated EVER……or – old SPAMMY blog, just getting back around to working on it now….OR ( and obviously BEST, quickest and most powerfully) a blog that you’re already doing the right things with, and just need an injection of good, solid content that links to pages GOOGLE has ALREADY determined are valuable, viable and page ONE listings for those keywords…..this works like magic, and literally…in a matter of days.

So again -

  • Your Long Tail Keyword List
  • Search ONE phrase a day
  • "Clip" a little content using Flock from one AUTHORITATIVE and high ranking site per day, and using Flock, post an intro, and excerpt and a link back to the original source
  • Ping the Post

Repeat the next day for a new phrase – OR – even better – repeat for the next niche immediately thereafter, and so on.

This works for videos and multimedia as well, but in my experience, the BEST results are content rich, text based articles.

Try it for 3 weeks.  I’ve done this on dead blogs, old blogs, abandoned blogs and even blogs that just had no one ever to really believe in them, which fundamentally, like you and I, is really all most blogs want.

It’s free…..it’s FUN……It works – it works well for me, and if you try it as above….I promise, it will work well for you too!

Remember, for BEST results, use high volume, low competition keywords that you cull from a tool like Nichebot
( or Keyword Country is even BETTER for this….and they have killer, free videos that will explain alot of this stuff without having to buy anything……BUT, if you can’t afford to invest in premium tools, try Scribd for keywords, or get ideas from your own analytics, or use Google and the other free tools that are available if need be.

The Best Crash Course on Copywriting You’ll Ever Get For Free ( Limited Time. Go. Go. Go!)

Here is all you need to do:

Go check out this link on Ezine Articles ( an article I wrote and submitted a few minutes ago…..but skip reading it…..NOT the point of this exercise) and scroll down like I just did to check out the top 15 "most viewed" articles in this category over the last 90 days. 

One of these articles has MORE views than any other article on the list.  By FAR.  And COMBINED.  And the article itself is pretty ordinary……..nothing especially deep, profound or comment worthy about the content therein at all.  As a matter of fact, if I was being a little less charitable than I like to be on a Freaky Friday at 5, I’d say the article itself stole 171 seconds out of my life I’ll never get back and gave me nothing in return.  Nor probably will it you.

But the "reason why" reminds me of why MY articles in this category ( article marketing…..which ironically – is like my LEAST favorite niche to write articles about because NO ONE ever reads them) are not as good as they should be and need to be improved. 

And how the art and science of writing titles that are both compelling, pragmatic and "magical" is still the BEST way to guarantee your stuff gets opened…and NO ebook, DVD or home study can give you what you can witness in REAL time for yourself.  ( and copy for your own niche)

Again, and I don’t want to sort of spoil the fun, but what’s so funny is that MOST of the articles in the MOST viewed category for "article marketing" are owned by one guy who follows a very specific script and social networking sequence with each submission.  (i.e. – it’s kind of "cheating" to get views)

He sort of monopolizes the whole space simply by writing, and then "Tweeting" his own stuff, and that drives people who are following him on Twiiter BACK to the article, which pads the numbers, and ultimately gives each of those submissions a perpetual place in the pantheon of popular articles. ( which further drives up their effectiveness as people WILL read selections from that section once they’ve finished the article that they landed on from the SERP’s to begin in)

 Which is ok………and while it’s a tad cheesy, it’s a  smart strategy for sure….and one that is well worth emulating if you’re NOT doing it right now.

I’ve tried doing that myself but whenever I see my articles pop up on my twitter feed, it sort of makes me uncomfortable because I genuinely don’t like looking at my internet marketing content once it’s done……especially someplace like Twitter where I worry many of the movie stars that will eventually be following me will not understand what a resource box is, and ultimately, will kill any chance of getting my 3 screenplays published that will one day make me very famous and a regular on Larry King live, which is my true destiny in this particular lifetime. 

The point though is – even with ALL of that above – one of the articles you’ll see in that section has a cumalative view count that is literally like 3000% higher than the rest – and without doing the heavy math, looks to probably be DOUBLE the rest of them combined.   See if you can identify which one it is without cheating. 

( I know – I probably gave away too much above)

And then figure out the very BEST way to do the same thing in any and every niche you are in right now……it’s the best way that I know of to get a massive amount of traffic in any niche, and in this one……I’m just sorry it wasn’t mine!      

Here is the article again ( mine…..but disregard it and just scroll down to the 15 most popular) and see if you can quickly identify which one of these has made ONE article marketer very happy for sure!

 

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