Making a Fortune in a Down Economy

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Here is a great article on how direct response style advertising and promotional methods are the perfect antidote to a small and sluggish economy, especially as it pertains to more mainstream advertising dollars.  Direct response style ads, always sort of looked at as the Ugly Duckling approach to advertising, is making a HUGE move these days across many mediums, and I dare say….SMART internet marketers everywhere are helping make the push.

Have you read any of the recent posts here where we’ve talked about piggybacking off of the advertising and marketing that many late night infomercial style ads use to DRIVE traffic to the web, searching for reviews, buy keywords related to the product, or simply blogs and other editorial style content to gage value and decide whether or not to buy these particular products?  If you own good rankings organically for this sort of thing ( and many do – especially the review style blogs) you can make easy, push button sales for the 15 minutes of fame any of these products tend to cycle though, without too much effort to boot. 

What are the best vehicles for this sort of offer?  Informercial style products, free trials, novelty items ( i.e. – when I watched Bill Mahr parody the "Snuggie" blanket on his cable show a few weeks ago….I was pretty sure it was NOT going to suck for the Snuggie set – or the online marketers who are selling it) and this is why I personally have tried to steer away from Clickbank style products for a long while ( and have recommended the same on here to you for quite some time too!)

Check out the full article at the link below – and if you want them, I’ll post a few good links to affiliate networks you can join that specialize in these style promotions.  ( which are always easier to sell, especially with the free traffic strategies that we’ve been discussing)  Enjoy!

Join Market Leverage Affiliate Network Free ( My Link)

(Fortune Small Business) — Admit it: Thanks to some late-night pitchman, you either own a Popeil Pocket Fisherman, a Snuggie blanket or a Thigh-Master, or have been tempted to buy one.As-seen-on-TV products make popular targets for comedians – remember Garth’s hair-raising Flowbee encounter in Wayne’s World or the Saturday Night Live commercial for Nelson’s Baby Toupees?

But they also have serious consumer appeal, generating millions of dollars in revenue for entrepreneurs each year. And thanks to the weak economy, you can expect to see a lot more of them.Just ask Bill McAlister, 50, who co-owns Media Enterprises, a six-person sales and marketing firm that specializes in as-seen-on-TV products – including the Smart Mop ("the mop with a twist"), Urine Gone ("Love your pet, hate the smell") and his current hit, Mighty Putty.

On the strength of such products, McAlister says, his firm cleared $50 million in revenue last year. He expects sales to grow by 15% to 20% in 2009. Numbers like these thrust the company into the big leagues; Media Enterprises holds its own against larger firms with deeper pockets, such as Guthy-Renker, Telebrands and even Ronco, the business owned by iconic pitchman Ron Popeil.

For infomercials, downturn is prime time – Mar. 23, 2009

Tags: affiliatemarketing

Join Market Leverage Affiliate Network Free ( My Link)