My Favorite Bum Marketer

November 12, 2008  |  COPYWRITING  |  Share

tv.gifI love Jennifer Jolan’s articles.  I actually read like 142 of them over the last day and a half…and not only are they fun, instructive and completely full of shit, she’s very entertaining and a smart writer to boot. 

I’m actually not entirely SURE they are full of shit either, but coming from a HUGE Jewish family where everyone is a Doctor but me, I’m pretty sure that spinning in circles is NOT the proper andedote for FAST fat loss as appears to be the primary message behind her articles, and landing page.

But who cares? 

She writes the PERFECT articles for this sort of guerilla marketing, she writes fast ( 20 or so a day it looks like), she writes SHORT (mostly under 310 words which I’ve been preaching for a while) and while I obviously can’t be sure,  she’s PROBABLY building a HUGE list, and making really good money to boot.

I don’t love her landing page – nor really her resource box – but she looks cute, and that’s far more important in my book.  Plus, ,I’m going to guess that both do well for her alike.  ( i.e. – her opt in percentage is surely good enough to making writing 20 articles a day WELL worth her time)

Again – I am COMPLETELY speaking out of school here because I have NO idea what kind of money she is making – but if you REALLY want to see how this is done the right way, the right tone, tenor and tempo – check out her profile, and scroll through her MANY article submissions. 

Very unique, direct and authoritative tone in her articles that is PERFECT for this sort of work.  ( i.e. – go do this, I want you do to that – do me a favor and do this now)  And for those of you who are writing in very competitive markets – she’s obviously carved out a huge piece for herself in a reasonably short time.

Note:  I don’t neccessarily recommend you follow her article title example ( very short) as I typically like to go long and verbose – but that’s mostly because I’m long and verbose in real life.  I dont’ believe you should EVER bypass the opportunity to say in 2 minutes, what others could say in 10 seconds.  This could also explain why most people dont’ return my phone calls, or walk thier dogs down my side of the street when I’m picking leaves. 

But I’ll talk more about that in another post.

The important thing is I  noticed Jen’s articles yesterday….as someone pointed out that she had won some sort of speed article submission contest that EZA is running – and I spent the next hour or so reading how spinning in circles does some sort of thing to your enocrine system which faciliates weight loss. 

(I left her a comment on one of her submissions here – just to lend some support..:-) 

A great example of how this should be done, COULD be done, and how FAST you can truly make your mark when you’re ready to.



6 Comments


  1. Hey,

    This weekend I finished my web page lessons as well as my email sequence (14 days long).

    I am really proud of it! I am providing a ton of value for my subscribers (an entire system to help them achieve their niche goals).

    I have installed Google Analytics and Crazy Egg on all web pages to get every piece of important data I can.

    Now I am just settling into a routine for article writing.

    Here is what I decided for my daily schedule:

    1. Write 8 articles

    2. Submit 8 articles

    3. Analyze tracking data and make notes/changes to website

    My goal is to hit a five figure monthly income ($12,000 to be exact) by January 1.

    I am not looking to make $12,000 all in this month, but to be making $400 per day consistently by the time January 1 comes.

    This will result in $12,000 made in the month of January.

    Do you think this is a good routine or would you suggest amping it up some more?

    I am getting closer and closer to my goal, and I am getting more and more excited. I never thought I would enjoy this so much =)

    By the way, I hope you had a great Thanksgiving break!

  2. Hi Ian,

    You read 142 of my articles in a day and a half???? Geez. You’re either very obsessive or don’t have a life.

    HA.

    Some points… doctors are mostly stupid when it comes to weight loss. That’s the simple truth. Not trying to be insulting to your family members or doctors in general.

    Try the spinning and see for yourself.

    Don’t just discount it without trying it. Maybe you don’t have much weight to lose so you may not see results because of that, but you should notice a surge in energy within a week… or within minutes!

    What don’t you like about my landing page?

    Resource boxes… I could tailor each 1 to the article and boost conversions, but that would take as long as writing another article. So I’d rather expand my “real estate” instead. It’s an “either or”… I’ll go with more articles.

    I DON’T write 20 articles a day. Some days I have written around 20 articles, but most days it’s between 8-12 articles, 4-5 days a week.

    I don’t have much time, so my writing is limited to about 2 hours a day.

    And now that I’ve had my 2nd son about 11 days ago, my writing time is even more limited.

    I have an authoritative tone because I AM an authority.

    Other “bum marketers” just jump into any market wanting to make money, regardless of the fact that they have nothing interesting to say because they truly aren’t an authority.

    90% of article writers should just stop, since they’re just wasting their time. Article writing isn’t an easy “get rich quick” type of deal.

    About my article titles…

    Look at most of my first 800 articles, they all have long titles. Notice my trend towards shorter titles lately, hmmm, I wonder why? :)

    Jen (YOUR favorite bum marketer)

  3. Hi Jen – Thanks for the commment. – I am both obsessive AND don’t have a life – which means more time to read articles. – I’m going to give spinning a try I decided. I don’t even know why because you’re right, I really don’t have much weight to lose. It may be that authoritative tone though – which sort of motivated me to get up and moving. I’ll let you know how it goes. – Congratulations on your son, my sister just had her first baby last week – and just listening to the rest of my family talk about it has cut back on my article marketing time – so I can guess how much it’s affected yours..:-) Good luck – the post was made pretty much tongue in cheek – and meant to be complimentary! (hopefully that came through..:-)

  4. I know you love me Ian. :) *blush* but please, no tongue talk. HA.

    I’m surprised ezinearticles allowed your comments in.

    Tell you sister congrats and to go buy my ebook so she can lose the baby weight. lol.

    Jen

  5. I will send her the link..:-)

    - And while I am a bit surprised that EZA let that comment through – lest anyone reading this thread get the wrong impression – there was nothing dirty about what I wrote.

    (other than the possible food spillage from eating upside down)

    - I’m a respectable member of the article marketing community, and keep my dirty thoughts to myself.

    (which my shrink tells me is very unhealthy)

  6. Just came back a second time and read the full post and comments all the way thru…U2 would make a good stand-up
    side-down comedy team…

    Jennifer=those are some great titles at ezinearticles.com/?expert=Jennifer_Jolan. I’ll have to get my daughter to check out your link…

    Thanks to Uboth

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