In my last post a few days ago we talked about how to separate the fact, from fiction when doing your keyword research – and why MUCH of the intelligence you get from paid tools is arguably entirely misleading, and borderline worthless altogether.  Now, that may seem a bit foolish for someone who recommends a few keyword tool affiliate programs on this blog, and ironically these are in fact, the most popular outgoing links on this site. 

Oh well.  Won’t be the first time I’ve cut off my nose to spite my face, right?

I’ve also talked about a tool that I’ve been using for PPC research that blows EVERYTHING else I’ve used off the table (ispionage) as it provides ALMOST real time results (24 hours out) on ads being run on ANY of your keywords of choice ( plus does a whole host of other very powerful functions that are novel, and almost unfair to your competition whose information is being lifted) and I’m also STILL a member and fan of Spyfu as well – as while the data sets are often old ( 60 days) many of the organic results, and directory style results they’ll give you QUICKLY are so valuable if you are doing hardcore online marketing work – that for the price I’m paying for the service ( I’m still paying the beta prices) it’s almost silly to sacrafice the intelligence to protest the problems with fresher data sets. [Read more...]