How To Sell More Stuff On Your Website Without Coming Off as An Ass

I was looking for a couple videos on Youtube to post for another site, and came across this on here from the Big Idea With Donny Deutsch (sp?) show.

Now, I’m not a big fan of this sort of show ( as I really only watch Intervention (because everyone loves a funny drunk), Keeping up with the Kardashians ( big Bruce Jenner fan) and occasionally I’ll watch Sunset Tan for a little late night intellectual stimulation.

But I thought this video was actually pretty good for a number of reasons, and sort of apropos to the whole online selling space. So many people try to be a complete know it all, and use all of these sorts of formulaic approaches to selling more stuff

( ie – buy it now cause it’s going it away soon and there are only 84,48 left, buy it now because everyone else is doing it (( a lesson in peer pressure I should have learned to avoid after a bad batch of peyote in Mexico circa 1998)) buy it now because if you don’t you’ll never make your mother proud, etc)

Essentially, the whole of art of online selling has sort of shrunk down to the lowest common element of preying on all of our obvious human frailties in an effort to make as much cash as possible. And I guess I’m guilty of the same thing, so I’m really not trying to pass judgment here – but really liked what the first woman had to say on this video for a number of important reasons.

• She’s pretty hot
• She looked very friendly
• And it’s hard to tell from the video, but I think she likes me 

Which is important, because if you listen to her commentary on what has made her SO successful selling on TV – it’s ALL about making people like you. Trust you. Believe in your message, trust in your intentions. This is SO important to me…..and I’d much rather bend over backwards to make sure whoever reads MY words understand that at the very core, my truest desire is to be liked, appreciated and helpful. And hopefully, amongst the other muddled messages I publish, that one single truth does shine through.

To me – this is the biggest reason people fail online. Anyone can put up a blog. Anyone can give advice. Anyone can post numbers from a clickbank account that appear to be illustrative of some sort of success. But that’s not success….at least in my book. It comes from people liking, respecting and BELIEVING you are worthy of their trust. Posting a check with a bunch of zeros on it is impressive the FIRST time you see it – but unless you can wear dollar bills, at some point, self serving promotion exposes itself for what it is: egotistical and empty, an emperor with paper clothes.

Anyway – for what it’s worth – you don’t have to be a great writer, a phenomenal copywriter, a master of anything other than possessing an earnest sincerity, generosity and a real sense of who you are to sell a TON of stuff online, or off. Empathy for the plight of others is the most powerful weapon we each have to to enrich our own lives in a multitude of ways.