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Jack and Jill Went Up the Hill. But Dan & Jennifer are Making a Freaking’ Fortune

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>As a passionate advocate of the power of the pen (and pixel), I’m always on the lookout for great sites that sort of embody what I believe makes for a stellar user experience – and exemplifies great marketing to boot: askdanandjeniffer.jpgGreat content, good design, (for a content heavy site) good flow, lots of user engagement and interactivity, and a great PASSION for the topic at hand clearly evident by the content creators. And askdanandjennifer.com is simply a stellar example of what good content will do coupled with a couple shrewd self promoting ( and in this context, I mean that in the best possible way) site owners who obviously love talking about SEX, which is, the central theme of the site. (And one of the few sites with half naked women and lots X rated content I can tell my girlfriend I really AM looking at just for the articles..:-)

The truth of the matter is, if you want to be successful online, and can tolerate some risqué content as part of the learning curve, you would be well versed in checking out how they’re doing it, from a solid magazine theme masking a simple WordPress blog, to heavy video "tutorials",(nothing is x rated of course, but it is adult. so please heed this if you are not comfortable) to lots of good, seamless linking structure between related topics, good use of categories, affiliate programs recommendations on the backs of their own established expertise, rotational advertising offers to offsite sponsors, polls, good solid KEYWORD FOCUSED article title designed to target long tail phrases that have good volume and low competition, they’ve got it all covered and do it VERY well.

Of course sex is a huge marketplace online, and this is MAINSTREAM sex talk that straddles the line between self help and "dear penthouse". ( Which I also read for the articles..:-)

Again, if you want to learn how to be successful online the simplest path to prosperity is creative emulation, find people who are doing it well and mimic their blueprint.

Not all markets have the cache and gravitas of porno pillow talk, but I can tell you from first hand experience that I publish several sites in this market, not nearly as well ( because truthfully…no one wants to see me talking about sex on youtube, my idea of foreplay is a couple of bong hits and the WNBA on sports center) but I check them out regularly for interesting ways to integrate content that has good user interest on their site and weave similar articles into my own.

You can do the exact same thing in just about every market, and be mas or menos equally as successful as the marketplace allows and can afford, in combination with your commitment, passion and desire to contribute to the community at large.

What would I change? I would add a simple opt in overtop their rss feed, a free report in addition to their great content i.e. ( 7 mistakes people are making with their feather whip in the sack or something..:-) and build a list on top of the RSS subscribers. (Which they may indeed have…but the list that I did find on their site is an expired offer, i.e. – no active list when I tried to sign up).

They could and should have a list of tens of thousands, and a weekly mailing with make them an additional mint.

I would also, and this is just a matter of personal taste, think about maybe changing the show to Jennifer and Jacqueline – or Jasmine and Jennifer or something more Howard Stern eqe.

I’m sure Dan is a really nice guy and all, but after watching the episode where he discussed his nipples being unusually sensitive, I’ve developed a strange involuntary facial tic which I’m sure would go away if she found another party partner.

But overall, before you spend a dime on another over priced DVD course that won’t give you half of the real world intelligence that you need to do this successfully, check them out and find a few simple things that you can learn, and incorporate into your OWN marketing machine.

Remember, this is a simple WordPress blog that a year ago I don’t believe was much of anything…if even up at all. Now they are a veritable force to be reckoned with across a number of easily measurable and profitable metrics, the biggest being their tremendous popularity, Dan’s sensitive nipples notwithstanding.

(Check out their rate sheet for ad spend and see if you couldn’t live with just that income alone on your next WP install..:-) 

Lots of cool stuff is coming…..

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Comments

  1. Jennifer says:

    OMG! Thanks for the great comments! We are truly passionate about what we do and are so happy that it shines through!

    Dan likes the idea of adding a Jasmine or Jacqueline, especially if she’s cute! ;-)

  2. ian says:

    Very funny..:-) You both do a great job, it’s well deserved success!

  3. Hi Ian, It’s amazing how much can change in as little as a year… :-)

    Check out the new site design, let us know what you think!

    Have an awesome day!
    Dan

    P.S. I’m still giving serious thought to adding a Jasmine or Jacqueline to the show… perhaps we need to hold some “auditions”. hmmm, the possibilities… ;-)

  4. ian says:

    Looks Great, Dan!

    Glad to see you guys are doing so well – very impressive stuff!

  5. LOL “well” is relative, but we’re certainly always doing, always growing. Keeps it fun! :-)

    – Dan

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