(Photo Credit:  Stuck in Customs )

I found this article very interesting….Especially in light of the numerous references we have made here in regard to adsense and other contextual advertising methods being degraded as an ongoing income stream in my own business.  I still recommend OIO publisher as a great vehicle for taking back control of your own advertising revenue, for 37 bucks you get quite possibly the most robust ad managment plugin available for WordPress.  Obviously OpenAds.org is another great choice….and is free to boot.  Regardless – if you are publishing multiple sites across a variety of niches and expect Adsense revenue to keep the merry go round rolling unabated, I would think again.  Check out what I feel is a very worthwhile read at the link below.

Recently, many web-publishers reported drastic drops in their Google AdSense earnings and offered up many theories as to why that occurred. The problem was reported in web forums, on popular SEO blogs, and in the comments section of the last WebProNews article on the subject. After all that, we’ve narrowed it down to 8 possible explanations.In other words, we’re closer, but not there yet. It could be innocent, accidental, natural, or orchestrated, but the majority of you seem to be reporting steep (and for some of you, I mean steep) drops in AdSense earnings. The Search Engine Roundtable poll mentioned last time grew to 135 respondents, and the percentages stayed the same: 55% are reporting decreases in earnings. It could also be that angry people speak the loudest, but many seem pretty sane in their reporting, saying earnings are declining despite level page views and click-through rates.

8 Theories For AdSense Fluctuations | WebProNews

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