How to Write an Absolutely Killer Press Release in No Time Flat:  Che Feemster Spills the Beans!

(Photo Credit http://www.flickr.com/photos/photoluna25/)

If you’ve been reading my work for any length of time, I’m hoping that at the very least, the one consistent imprint that I’ve left on your marketing mindset is to attack new markets aggressively, be creative, confrontational, controversial and simply compel, cajole, coerce and canoodle as many people as possible into reading your message.

To me – this is the most exhilirating and kick ass exciting part of the ride..those simple moments where you sort of just go out to the frothy edge a little bit and kick your marketing message so hard in the round rumpus that it lands like a grand piano in a wiley cayote cartoon – flattening everyone ( and everything) in it’s path.  And like the malleable pieces of putty we all are at our curious core-  once we brush ourselves up and off, we simply have to stop and take notice at what caused the commotion.    Most people will never do this.  You probably will never do this either – even though in this very moment you think you might.   Mostly because they ( and you, & I alike )  are filled with fear.  It’s not IQ, or intellectual awareness.  Look around.  Or at yourself.  There are plenty of smart people who are shitty salesman ( or women) To be a phenomenal marketer you have to be fearless.  I think, mas o menos, you can break down the whole process, dissect and open up the whole enchilada and reveal…. that the very anatomical essence of a great marketing mind has very little to do with brains – and much more to do with guts.  Most of the online entrepreneurs who have paved paths of glitter and gold have FAR more money – than brains.  Trust me when I tell you, this much is true..:-)  But give me an exciting, challenging piece of work, and a few fearless friends who will jump into a financial foxhole, and are willing to attack the market with a scorched earth sense of passion, purpose and pride – and we will win it all everytime – hearts, minds, dollars and cents.  Some people like climbing mountains.  Or figure skating.  I like metaphorical marketing mountains.  And surfing on icy, slippery slopes of sexy sales soliquies. 

What does any of this have to with writing a killer press release you ask?  Nothing at all.  I changed my mind halfway through the very first sentence and decided to go in a new direction.

Lest I have to change the title of the post though – here is an absolutely KILLER approach for creating quick and easy press releases on the fly -without lifting one bony finger or frying one precious brain cell to boot.  Steal it.  Lift the whole fucking thing from someone else who has already done the heavy lifting for you!  Big props to Che – who took my entire post:

http://karmicconsulting.net/2007/11/04/craigslist-power-posting-pointers-avoiding-the-ghost-of-christmas-present/

And submitted it here:

http://www.free-press-release.com/news/200801/1201108238.html

To promote this:

http://www.postoncraigslist365.info

Now that’s what I call an economical expenditure of marketing muscle!

In fairness to Che – he was very contrite and apologetic and upfront when confronted, and I guess, mostly because I fundamentally have a hard time staying pissed off about anything ( other than Robbie Hawkins who beat me up in Second grade – twice – until my sister had to step in and whoop his ass -) all is forgiven.

Imitation is the finest form of flattery they say.  Theft must be up there as well, right?