An interesting article on monetizing those pesky social networking visitors we all are trying so hard to attract these days…Seems like the good old Google guys & girls are having an equally difficult time of it as well – finding that the facebook folks might like finding their friends, but they ain’t too hip on clicking on the ads. Anyone who has gotten an avalanche of traffic from link bait or just good web 2.0 buzzing strategies can tell you the same effect takes hold once these same visitors arrive at OUR pages – as I’ve posted here numerous times, they simply don’t add much to the proverbial bottom line in any tangible way for most of us. Applying all of the "bending the web" techniques for SEO purposes on your important keywords works, and works fast – but don’t think that all of that new Stumbleupon traffic is going to make your mortgage payment this month – it isn’t. Nor is Myspace helping Sergei makes his..:-) Read the full post by clicking on the link below:
You may be friending and poking your acquaintances on social networks, but that doesn’t mean you are paying attention to the ads. Or, maybe Google just made a bad deal with MySpace in which it guaranteed to pay a lot of money even if you don’t click on the ads.Google’s fourth-quarter results missed expectations on Thursday, partly due to a rise in traffic acquisition costs that cut into revenue. Executives acknowledged in a conference call with analysts that they made less money serving up ads on social networks than they expected.The news, which prompted a drop in the share price after-hours, is a sign that social networks may not be the easy Holy Grail for advertisers once believed to be."When you have the largest online advertising player with the most advanced monetization tool set out there talking about challenges monetizing certain types of pages, yeah, it would seem to be an indication of a broader industry issue," said Derek Brown, an analyst at Cantor Fitzgerald.Microsoft, for its part, isn’t seeing the same thing as its chief rival. A Microsoft executive told CNET News.com on Thursday that monetization rates are good and have been steadily rising since the company first began feeding ads to Facebook in mid-2006.Google executives declined to specify exactly what the problem is. Chief Financial Officer George Reyes referred to "a few AdSense partners" to whom Google is required to make guaranteed payments. "We have found that social-networking inventory is not monetizing as well as expected," he said.
Google still waiting for social ad payoff | Tech news blog – CNET News.com
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