Livin' La Vida Loca: An Open Letter to Ricky Martin
Get Good Karma, Baby! If this is your first visit...why not subscribe to my RSS feed and make sure you stay up to date with killeronline marketing tips, tricks and tweaks I dare you to find anywhere else for FREE!
I've always been a big believer that you sort of have to pick a solid monetization strategy on a new site before you put in the work - I mean, getting traffic is pretty easy these days with social networking sites, link bait, viral video etc - that you can ( and I often have) get a huge influx of new visitors to a brand, spanking new neophyte niche crammed with adsense ( or other contextual ads) and not make 87 cents for all of the effort. I personally believe the days of big buck blogging on the back of easy google clicks are well behind us - and for a plethora of pretty disparate reasons. Which is why I've spent a fair amount of time on here discussing alternative ways to monetize your network of sites either by selling ads directly yourself, niching out your sites to match a particularly good converting affiliate offer, or simply - as is my primary driver for this site - simply using your thoughts, ideas and experience as a lead generation tool to aquire new clients in a service related market. ( in my case - private coaching and consulting)
Which is why I'm not quite sure what Ricky Martin is thinking - as other than livin' the vida loca, he also apparently is a bit believer in the Google Adsense monetization model. The man has google ads on his website. And three unique ad zones too. Now - while I didn't spend much time vetting this out, it pretty much looks like this is HIS site and not some nutty nudnick with too much free time and a jones for listening to "she bangs" more often that the once a year William Hung American Idol re-runs. I'm actually quite stunned. What international superstar logs in and checks stats everyday and and wonders why his "home page right" channel is getting a better CTR than the 728X90 banner above the fold? I don't know. I'm hoping it's a desperate webmaster or something.
I don't get it. I only recently put an adsense block on this site because I thought it would be cheesy. And I can't sing. So Just in case you are reading this, Rick - you should grab the OIO publisher Plugin and just sell the space yourself. Or drop me a quick note and I'll help you come up with some better ideas for making more money with your website in 2008, and beyond - no special treatment of course, but between you and I -my girlfriend is a huge Gloria Estephan fan, if you can work something out , I'm sure I can hook you up with better ways to amp up the income on dem crazy fans.