Livin’ La Vida Loca: An Open Letter to Ricky Martin

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I’ve always been a big believer that you sort of have to pick a solid monetization strategy on a new site before you put in the work - I mean, getting traffic is pretty easy these days with social networking sites, link bait, viral video etc – that you can ( and I often have) get a huge influx of new visitors to a brand, spanking new neophyte niche crammed with adsense ( or other contextual ads) and not make 87 cents for all of the effort.  I personally believe the days of big buck blogging on the back of easy google clicks are well behind us – and for a plethora of pretty disparate reasons.  Which is why I’ve spent a fair amount of time on here discussing alternative ways to monetize your network of sites either by selling ads directly yourself, niching out your sites to match a particularly good converting affiliate offer, or simply – as is my primary driver for this site – simply using your thoughts, ideas and experience as a lead generation tool to aquire new clients in a service related market.  ( in my case – private coaching and consulting)

Which is why I’m not quite sure what Ricky Martin is thinking – as other than livin’ the vida loca, he also apparently is a bit believer in the Google Adsense monetization model.  The man has google ads on his website.  And three unique ad zones too.  Now – while I didn’t spend much time vetting this out, it pretty much looks like this is HIS site and not some nutty nudnick with too much free time and a jones for listening to "she bangs" more often that the once a year William Hung American Idol re-runs.  I’m actually quite stunned.  What international superstar logs in and checks stats everyday and and wonders why his "home page right" channel is getting a better CTR than the 728X90 banner above the fold?  I don’t know.  I’m hoping it’s a desperate webmaster or something.

I don’t get it.  I only recently put an adsense block on this site because I thought it would be cheesy.  And I can’t sing.  So Just in case you are reading this, Rick – you should grab the OIO publisher Plugin and just sell the space yourself.  Or drop me a quick note and I’ll help you come up with some better ideas for making more money with your website in 2008, and beyond – no special treatment of course, but between you and I -my girlfriend is a huge Gloria Estephan fan, if you can work something out , I’m sure I can hook you up with better ways to amp up the income on dem crazy fans.