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Confessions of A Confused Copywriter: Who is Terry T?

December 20, 2007 By

confusion.jpg

(photo credit http://www.flickr.com/photos/desiitaly/2201907500/)

Here is a really good example, of a REALLY bad resource box.  What makes this particularly scary, is – well, this guy is giving advice to how small entrepreneurs can stop thinking SMALL business’s and start playing with the big boys.  Now – I’m not sure about you, but the VERY first lesson they teach you in the hard knocks world of direct response copywriting is….."what’s in it for me".  Or – said differently, features tell, benefits sell.  This particular wayward soul took about 620 pixels and 36 seconds out of my precious day to give me his life story.  [Read more...]

Filed Under: COPYWRITING

The Top 3 Ways to Fail at Article Marketing:

December 19, 2007 By
The Top 3 Ways to Fail at Article Marketing:

Everyone seems to agree that articles are a phenomenal way of getting a good foothold in your online niche space – with all of the tips, tricks and fads, it seems pretty certain that article marketing will be a solid and secure strategy for years to come, right? What amazes me nonetheless is how SO many people seem to take a simple and straightforward strategy and just muck the whole thing up in the name of a few quick bucks and a quick end around approach to building a real business, rather than simply putting in the effort to make it happen. [Read more...]

Filed Under: Q & A

More Magnificent Message to Market Misses: The Smell Good Plumber

December 19, 2007 By
More Magnificent Message to Market Misses: The Smell Good Plumber

plumber-272x224.gifI was driving through the city today and came across just a fantastically ornate and decorated service van parked on the side of a city street that read – "The smell good plumber" in various fonts, signs and slogans.

Now on a list of things that I want in a plumber – a quick sniff of something fragrant and strangely appealing isn’t one of them. All go as far as to say – "Chief – if I notice you smell good, we are standing waaayy too close.".;-) [Read more...]

Filed Under: MUSINGS
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