As we all know, the key to making money on Craigslist in your copy.
Sure, a great offer is important. A nice landing page will increase conversions.
A free giveaway will build your list. All very true and valuable to work on.
But without exception, when I go back and look at my most profitable CL campaigns, I can ALWAYS track them back to good headlines on the main page. No more, no less. A terrible offer with a kick ass headline is FAR better than a kick ass offer that no one is reading. The bad news is if you are posting frequently, and in multiple cities and categories, you have to write lots of headlines. The good news is, there are a few simple tweaks that I have found to raise CTR pretty much across the board, regardless of city, category or type of underlying offer. And if you are tracking your CL leads and where they emanate from – ( which if you are not – you are operating totally blind and most likely getting your red rear end slapped by those of us who are) you can simply measure which ad approach works best for your offers. Lets take a quick look at some easy ways to tweak your campaigns – and some live examples of my own. [Read more...]
Analyzing Your Analytics: The Depressing Truth About Your Readers Revealed
With so many different things to manage, I often find myself overlooking the seemingly simple stuff that you kind of think should take care of itself. Article marketing is a huge part of my business – both in the creation of original content for my own network of sites, as well as offsite content creation to drive traffic back to my little slice of the online universe. As those of you who have worked with me personally will attest – I’m a huge believer in unique content – I don’t (and won’t) use article spinners, PLR articles and other mediocre methods to generate copious amounts of crappy content. Why? For the most part – I can write an article faster than most people can spin one ( that is fit to be published) mostly because I have a hyper active imagination, phenomenally fast fingers and incredible amounts of Caffeine pumping through my veins 19 hours a day.
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