You are browsing the archive for 2007 December.

Write Better Craigslist Ads: 5 Simple Steps For Success

Dec 30, 2007 at 11:41 pm in CRAIGSLIST by ian · 9 Comments »

As we all know, the key to making money on Craigslist in your copy.

Sure, a great offer is important. A nice landing page will increase conversions.

A free giveaway will build your list. All very true and valuable to work on.

But without exception, when I go back and look at my most profitable CL campaigns, I can ALWAYS track them back to good headlines on the main page. No more, no less. A terrible [read more →]

by ian

Analyzing Your Analytics

Dec 27, 2007 at 1:14 am in MUSINGS by ian · Comments Off

Analyzing Your Analytics: The Depressing Truth About Your Readers Revealed

I try my best not to take my self too seriously. At the end of the day, i’m acutely aware that nothing tears down Roman Empire Aspirations quicker than a misplaced sense of self importance and granduer. Part and parcel of trying to achieve great things, at least in my view, is an everpresent awareness of the limits of what you really DO know, and hopefully a humble way of sharing [read more →]

by ian

►►►Article Marketing Eye Openers: The Devil & the Details

Dec 23, 2007 at 11:38 pm in COACHING by ian · 1 Comment »

With so many different things to manage, I often find myself overlooking the seemingly simple stuff that you kind of think should take care of itself. Article marketing is a huge part of my business – both in the creation of original content for my own network of sites, as well as offsite content creation to drive traffic back to my little slice of the online universe. As those of you who have worked with me personally [read more →]

by ian

Confessions of A Confused Copywriter: Who is Terry T?

Dec 20, 2007 at 11:07 am in COPYWRITING by ian · Comments Off

Who in the WORLD is Terry T….and why do I even care?

by ian

The Top 3 Ways to Fail at Article Marketing:

Dec 19, 2007 at 8:00 pm in Q & A by ian · 1 Comment »

Some quick and easy ways to screw the whole thing up….and FAST!

by ian

More Magnificent Message to Market Misses: The Smell Good Plumber

at 11:59 am in MUSINGS by ian · Comments Off

More Magnificent Message to Market Misses: The Smell Good Plumber

I was driving through the city today and came across just a fantastically ornate and decorated service van parked on the side of a city street that read – "The smell good plumber" in various fonts, signs and slogans.

Now on a list of things that I want in a plumber – a quick sniff of something fragrant and strangely appealing isn’t one of them. All go as far as [read more →]