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(photo credit http://www.flickr.com/photos/fuenteshe)
I have a man crush on Dan Kennedy. He is not a handsome man, but his marketing mind is drop dead georgeous. If you havent' checked out his stuff, and unfortunately for many online entrepreneurs he is a name of no repute or recognition, his best work was ( in my opinion anyway) mostly done offline and maybe due to decreasing interest on his part, a bit behind him as well. The direct mail principles that he teaches are not his by orgin, but he has certainly perfected them as his own, and you wont' find a great online copywriter or marketer alive today that won't list him in some way as a direct, if not major influence. (more…)
I often get funny, panicked or inspired emails from my clients or readers at odd times of the day ( or night). Fortunately for them ( but unfortunately for me) I am a hopeless insomniac who lives, breathes and loves talking about marketing related challenges. So as I sat on my laptop the other night at 2am trying to decide what to do next other than get some sleep, I got the following email from someone I had never met, never spoken to, or never heard from before.
That was it. And it was signed. So I’m looking at this and thinking, how exactly do I respond to a somewhat odd and ambiguous request at a time of night when most normal folks are blissfully unconscious and counting sheep? I thought back to when I first got started online, migrating from a successful career as an offline direct response marketing consultant, the internet was FAR more uncharted territory for business opportunities. But people are people, and no matter what the medium, a good marketing mind will ALWAYS find easy ways to help people get what they want and need – and in the process, get paid very well for it.
The easiest path? Find an affiliate product you have an affinity for. Know a lot about fishing? Find a fishing product to sell. Weight loss? Same thing. Then very simply identify your easiest sources of low cost traffic – and today, even monumentally different than even a few short years ago, the amount of FREE traffic that you can get from a diverse set of sources is tremendous. And very, very easy!
Social networking sites, peer file sharing networks and the large contingent of free content publicly available makes putting up your own video blog in an afternoon as easy as simply searching for videos tagged with your topic, cutting a little bit of code and pasting it on your site. Don’t have a site? Use one of the plethoras of free ones that will let you piggyback off their virtual rack space! Squidoo, Wordpress, etc – the list is longer than we have time to list. You can literally, with a small amount of ambition and a weekend of free time become a publisher of informative, educational and entertaining information that doesn’t’ even have to be yours! And if you are a little bit more ambitious ( and creative ) the things you can do in that very same weekend would make the direct mail marketers of yesteryear ( of which I was one! ) literally, go green with envy.
How about Craigslist? Talk about FREE traffic! Try doing the above and start posting interesting ads to showcase your content on craigslist – use a good mixture of content, ads and affiliate programs related to your niche, and if you are making money in three days, I’ll eat this article!
I'm a pretty big believer in the idea of defining moments in a man ( or woman's) life.
Those simple yet important ticks of time where something powerful comes in and pushes through that just makes sense and forces you to face the indelible truths that are stamped on your karmic passport through this cosmic crash course we call life on earth.
I’ve been lucky enough to have several moments of incredible clarity in my life - moments where (more…)
Craigslist Power Posting Pointers: Avoiding the Ghost of Christmas Present
If you devote any appreciable time and effort to posting ads on Craigslist, you have most likely run into the decidedly unparanormal but incredibly annoying phenomena of “Ghosting”. Essentially, ghosting refers to the process whereby your ads appear to go live, show up green ( active )in both your account, as well as when you check the URL – yet, are nowhere to be found in the live, real time results in the CL section in which you posted. This is either Craigslist way of telling you your ads are alive and well in a parallel universe where you are incredibly rich and successful, or, they are just playing some sort of demented, passive aggressive mind f**k where you are being punished for over posting. (more…)